Literature Review On The Online Shopping At The Internet.
LITERATURE REVIEW In this section, research works relating to consumer motivations for online shopping and related issues are critically evaluated.
Consumer Behavior towards Online Shopping: An Empirical Study from Delhi 1Ms. Dipti Jain,. Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior.
Online Shopping Behavior Model: A Literature Review and Proposed Model.
Masaya Ueno, the president and chief executive officer of Rakuten Online Shopping Malaysia regconised that online shopping is gaining its attention in Malaysia (The Star, 2014, March 29). It can be seen from the recent opened webstore such as 11street, a brand from South Korea which was deemed as the formidable intimidator in the already competitive market of domestic e-commerce in Malaysia.
OSAM (Online Shopping Acceptance Model) to explain consumer acceptance of online shopping. Our literature survey reveals that a myriad of factors have been examined in the context of online shopping and mixed results on those factors have been reported. The proposed model helps reconcile conflicting findings, discover recent trends in.
Woman online shopping is under researched. The author found very few published contents on the topic. This impelled the researcher to undergo a brief review of existing, although comparatively small, literature. The literature suggests that women have lesser trust in online shopping as compared to their male counterparts.
The literature review of the Online vs. Offline consumer behavior shows that there were significant differences between consumers attracted to shopping online versus in traditional stores with regard to the parameters described in different studies. Despite the growth in online sales and projections that online shopping environments are likely.